TxDoT launches ‘Heads up, Texas’ campaign

April is National Distracted Driving Month and with nearly 1 in 5 crashes in Texas involving distracted driving – a ratio that has not changed in the past three years – the Texas Department of Transportation reminds drivers that their undivided attention to the road could save a life. “It’s extremely concerning that drivers still choose to give their attention to things other than the road when they’re behind the wheel,” said TxDoT Executive Director James Bass. “As a society, we’re more connected than ever to our devices and easily tempted to multi task, but drivers need to understand all of these various distractions can lead to a tragic outcome.” In 2017, 19 percent of vehicle crashes on Texas roads involved distracted driving. Those 100,687 crashes resulted in 444 deaths and 2,889 serious injuries. In an effort to curb distracted-driving crashes, TxDoT is launching its new “Heads up, Texas” campaign in partnership with a national communications company. Texas Department of Transportation also reports that the majority of Texans ages 15-54 admit to driving distracted because of their smartphone. Additionally, nearly all Texans surveyed consider smartphone distractions to be dangerous while driving, but nearly 9 out of 10, or 89 percent, admit they do it. The campaign shares a simple message that distracted driving is never okay, a message that will highlight the dangers and the recent law regarding distracted driving. Effective Sept. 1, 2017, a texting-whiledriving ban was written into law making it illegal to read, write or send a text while driving in Texas. Violators can face a fine up to $200. Though texting while driving is now punishable by law, it’s not the only smartphone activity putting Texas drivers and passengers at risk. Among those surveyed, the top 5 smartphone distractions while driving are: * Texting * Snapping/viewing photos * Playing music * E-mailing * Accessing social media To learn more about TxDOT’s “Heads up, Texas” campaign, visit txdot.gov/driver/share-road/distracted.html. (TxDoT release)